Have you ever imagined a library without a librarian? What a disaster that would be?
Search engines play the role of a librarian of a huge library, the internet. This contains vast and limitless information. Also, it is obvious that one cannot find out a specific book just groping and wading through floors filled with inestimable volumes of books. Here, a librarian plays a critical role. Librarians not only help the readers find the book they need, but they also arrange books in order and categories so that readers can at least narrow down their searches.
However, not all of the librarian’s work is considered efficient. Just like there are unskilled and clumsy librarians and skilled and effective librarians. Needless to say, that skilled librarian would bring the library into better order, and the readers would prefer a skilled librarian over unskilled ones. A search engine is a librarian coupled with numerous robots and algorithms that search and sort such vasts amounts of content.
It is needless to point out that why search engine optimization is needed. Today, the world is utterly awash with limitless information, and it is a very challenging job to find specific and relevant information without such technologies. Therefore, a search engine must relentlessly improve its ability to collect and display the information that is requested precisely and efficiently. An optimized website allows search engines to identify and pick the very content that is requested.
Any search engine optimization expert or consultant would point out that search engine optimization (SEO) is the process website owners use to help search engines find, index, and rank their web pages, hopefully above competitors’ websites. While there are several search engines you can rank on, including Bing and Yahoo, the majority of Internet search (80%) is done through Google.
As internet technology has developed rapidly, there have been several remarkable trends in search engine optimization, of which some are:
1. Voice search has become more popular and practical
Many of us have experienced using a voice search and may have been startled at its functionality as well as accuracy. We can readily notice that using the voice search function is much easier and quicker than typing. Still, voice search technology has room for growth and improvement. Nonetheless, its preciseness in recognizing our voice is improving rapidly, and there are fewer errors when we use voice search during simple sentences. Consequently, it would be obvious that the voice search would be preferred over traditional typing searches in its efficiency and swiftness.
Overall voice search presents a big opportunity for changing the way we communicate and process information. According to Google, 1 out of 5 searches already come from voice queries. This is more than likely to result in it becoming mainstream in searching technology.
2. Mobile searches have surpassed desktop searches
Nowadays, with smartphones, people do not realize the necessity of a computer as much as they did before. In fact, over 50% of searches are conducted via mobile devices!… Read More..