June 25, 2024


Your Partner in The Digital Era

Advantages of Using Mobile Application Technology for Restaurant Business

The world is continuing to experience some rapid changes and technology is among the key things that usually contributes to this. Through technology we have seen different sectors being improved and one of them is the communication sector. This has seen the emergence of things like mobile phones to help ease the communication process between two or more people from different geographical locations.

As time went by, we saw these simple communication devices also transformed to smart phones and enabling people to do more than just making calls. With smart phones, you can now be able to make your phone interact with other external devices through different phone applications. Because of this, mobile app development have increased and a lot of companies and organizations make use of mobile applications to promote their services.

The use of mobile apps have continued to gain much popularity as they are now being used in different businesses the most common one being hotel or restaurant businesses. Most hotels and food businesses around the globe has been utilizing different information technology solutions just to improve their services.

These usually includes business performance, quality, efficiency and also the customer satisfaction. Anyway, with that said, let us now look at a few ways in which mobile application technology has impacted the food industry in hotels and restaurants.

  • Online slot reservation

Well, I’m sure you’ve already came across a lot of mobile apps that allows you to locate the closest restaurants you to you and also provide you with details on how you can make your reservations, right? A lot of active restaurants are usually connected to some of these online requests through online registrations.

These apps can usually allow you as the user to find out if you there is a free table or all of them have already been booked. This always helps in minimizing the congestion of people in these areas when trying to make reservations.

The apps also help with the management of customer information and making updates by comparing them with any relevant information such as special offers or even discounts offered by the hotels.

  • Digital menu card

There are also a lot of websites that can allow you to place your order just by using your digital menu card. For instance, Foodlitter. This enables you as the user to place your order online without any problems.

All you need to do is have your smart phone with you and a good connection, perform a few clicks and you will be done. For anyone who has used this process before, they will probably tell you how awesome the experience is.

This method usually allows you to choose your food item and a restaurant depending on your preference and budget. Different applications will always provide you with a few recommendations especially if you haven’t reviewed the menu card correctly.

  • Online orders and deliveries for fast food chains

Fast food chains are also not left out when it comes to utilizing these information technology solutions.

Most of them now have different mobile applications and online platforms that can allow the users to place their orders and therefore eradicating the mediator’s role in the business. This saves much time as it also makes work easier for the users.

It also makes it easy for the businesses to track the order delivery through a mobile application and the use of GPS technology. This allows for smooth and improved delivery process to meet the end users needs.

  • Deals based on locations

Even though this is still a new feature, it can go a long way in helping your restaurant business to increase the sales.

A few businesses that has embraced this technology include Apple’s iBeacon. With this technology, instead of a customer looking for you, you will be the one looking for them by using it.

It is always a small sized device that can often be used to send a push notification to a customer that might be near your hotel or restaurant.

Through this, you can be able to find a few customers and maybe keep them by offering a few deals or discount offers that they can’t say no to and therefore improving your business. We all know that more customers also means good revenue, right?

  • Online presence

When you are an entrepreneur, or when you are involve in any kind of business, of course the most important thing for you will be how to market your business an we all know that social media plays a major role when it comes to this.

For any business out there it is always important to have a strong online presence especially on social media sites like Twitter, Facebook and Instagram this will allow your business to keep up with the current trend in the market.

Apart from improving the value of your brand, social media also has the ability to attract more people within a short period of time. Additionally, a lot of people usually come to know about the new restaurants through these online platforms hence the importance to having a strong online presence. Also this also allows the businesses to get feedback directly from their customers and be able to respond back to them. See this link on how you can increase your business online presence https://www.forbes.com/sites/johnrampton/2016/02/04/4-ways-to-grow-your-online-presence-and-find-more-customers/#33de8ca3a92b

  • Loyalty programs

Having loyalty programs in your business can help you attract more customers an keeping the ones you already have. This is literally like using one stone to kill two birds. Research has shown that about 65{768435c15a1afbb69a7b87b43a2d2127d9a19a56d514ddc3240ee72d86f8aa44} of people are more likely to download your business apps if they are usually accompanied by some exclusive offers.

When you have programs that allows people to have discounts on every 6th or 10th visit, you are more likely to have more new customers and the ones you already had will definitely keep on coming. For any business owner out there, whether you’ve just started out or you have been in business for some time, you should try using mobile application technology in your business and start enjoying the benefits. Click here to see more benefit of using mobile apps.