Bots and Artificial Intelligence are the marketing equivalent of drones, just a couple of years behind. Ten or fifteen years ago, you can only hear of these things in sci-fi movies. If there’s a concept similar to it, it did not work very well (except for military grade ones). But in today’s world, even fifteen years old know how to operate a drone. People are very excited about how they can use and how drones can transform industries.
All the big players in the industry have the same thing in mind, and they all agree that artificial intelligence will be the next big thing when it comes to marketing. According to the MIT technology review, bots are starting to gain traction, while social media giants like Facebook are now opening its messenger platform for users to build bots.
Is AI really the thing of the future, or a one-hit-wonder that is not mature enough for an average marketer to worry about? The answer is yes; they are the future. But when they affect your marketing efforts will depend on the type of company you are in and what kind of marketing technique you operate. To better understand how they can change the verticals you are performing, you will need to know more about AI and how they can disrupt things.
Want to know more about marketing and chatbots? You can check out websites like https://smartbotmarketers.com for more information.
What are bots?
It is a piece of software that is impersonating a real user. The actual definition is any software that will automate tasks over the internet. The explanation is so broad that it includes all types of apps that will not concern all marketers. The original bots are not tools for marketers. Instead, they are things that got on every marketer’s nerve.
Think about spamming Facebook accounts that are not run by real humans, or browsing pages that are not managed by people to inflate website views or ad impressions, making it more of scam advertisers. The good news is, the new wave of artificial intelligence is designed to help all marketers achieve their goals, not misled or annoy them.
The software can act as a helper but without the cost and the risk of hiring an actual human. Because of this, it can open a lot of opportunities. For example, an AI on travel sites could ask users about their preferences. It provides customers with personalized hotel options, compares all the prices and books the one that customers like.
Everyone in the industry knows that this technology is still in its infancy stage, and they are not there yet. Recently, one of the biggest company in the world, Microsoft, designed a chatbot which acts like a five-year-old kid that does not know what to say. The technology is spouting some nonsense that is why it was taken offline after one day. It just shows how far the technology needs to go until they can build chatbots that are capable … Read More..