March 2, 2024


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European Enterprise Leaders Confident Irrespective of Existing Headwinds But Hazard Underinvesting in Know-how for Long-Phrase Advancement, Accenture Report Finds

DAVOS, Switzerland–(Company WIRE)–When 65% of European enterprise leaders agree they are struggling with the most hard running atmosphere ever, an even much larger proportion (77%) are assured about their organizations’ capability to accelerate expansion in an economic downturn, in accordance to a new report from Accenture (NYSE: ACN).

In accordance to the “Accelerating Europe’s path to reinvention” report, climbing strength costs are the prime challenge impacting margins for European companies, mentioned by 19% of respondents, followed by supply chain disruptions (14%).

In spite of these issues, 81% of European small business leaders imagine their businesses are very well-positioned to seize upcoming progress, getting conquer the pandemic.

Launched at the World Economic Forum’s Annual Assembly in Davos, the report looks at the most urgent challenges European businesses are dealing with, their strengths and weaknesses, and how they can reinvent themselves to continuously adapt to a unstable environment, even though growing competitiveness, accelerating advancement and improving upon profitability.

“The resilience small business leaders have shown could make clear their assurance in navigating latest headwinds, such as an electrical power crisis that is hitting Europe notably hard,” explained Jean-Marc Ollagnier, CEO of Accenture for Europe. “However, what is at stake for European businesses is their competitiveness around the long phrase. The more and more risky macroeconomic atmosphere, mixed with the rate of technological innovation and the need to have to accelerate the energy transition, necessitates providers to interact in a deliberate tactic to continuously reinvent their enterprise. It is by means of a Full Organization Reinvention that European businesses can boost competitiveness and thrive above the extensive expression.”

European development is lagging peers, with a deficit in know-how expense

The report, which analyzes the economic efficiency of just about 3,000 firms globally, uncovered that while European corporations report sturdy profitability, they are slower to develop revenues in contrast to their friends in North The us and Asia Pacific.

To superior fully grasp where by European companies stand, the report also examines how they accomplish in comparison with peers in North The us and Asia Pacific throughout 6 places: talent, technological know-how, offer chain and operations, product sales and buyers, liquidity and charges, and sustainability.

In accordance to the evaluation, European organizations are outperforming their peers on sustainability, expertise and liquidity and value administration. Nonetheless, they are appreciably guiding in expanding product sales and in employing know-how to enhance leading-line growth.

European firms are also considerably less probable to innovate working with emerging systems, shift to a know-how-pushed organization model and have a digital-savvy leadership in contrast to North American and Asia Pacific companies.

“European companies’ solid profitability and reduce progress sample suggests they are far more possible to squeeze benefit from present business enterprise streams than rising new types,” stated Michael Brueckner, Chief Approach Officer of Accenture for Europe. “While optimizing expenses and maximizing recent profitability are important, it must be performed to also produce liquidity to make investments for the long term. They must also capitalize on their strengths in sustainability and capability to supply on worker encounter, whilst pursuing technological know-how-pushed development opportunities.”

Unparalleled instances call for an unparalleled response

In accordance to the report, although European corporations have created extraordinary resilience in the latest years, they ought to now reinvent themselves to address the unique difficulties they confront.

The report implies strategic ways European providers must consider to get started their reinvention, concentrating on their strengths in sustainability and expertise though addressing their deficits in technology and purchaser wants. These measures involve:

  • Construct their digital core immediately to enable enterprise model reinvention: Push steady, compressed and scaled transformation, which include by setting up a electronic foundation making use of cloud, data and AI to scale new processes, improvements and options throughout the enterprise. This is an ongoing energy to develop a platform for reinvention by way of transformation applications that fund them selves through the benefit they make.
  • Speed up the electricity transition: Do the job across ecosystems to center the European financial system about web zero and circular concepts for world-wide competitiveness. Advocate for solid business and governmental cooperation, insurance policies and incentives to amount the global taking part in industry and rapidly-track execution. Speed up cross-industry decarbonization partnerships and foster substantial-scale adoption of early-phase answers. Bettering power efficiency, not only to navigate the energy crisis but as a very long-time period option to decrease emissions and costs.
  • Align to new purchaser wants: See clients within the context of their entire life, working with human and device intelligence to fully grasp them and their motivations in a holistic and dynamic way. Clear up for their shifting requirements by replacing one particular-measurement-fits-all choices with extra individualized solutions and services, prolonged partnerships and rethinking talent, technological know-how and processes to drive price and loyalty.
  • Make talent technique main to organization strategy: Location people at the middle of enterprise reinvention and create main human means officers as the catalysts for adjust. Ensure solid connections and collaboration across the complete C-suite and convey all men and women together on the reinvention journey, building new ways of doing work. Entry and develop expertise in ground breaking approaches, utilizing technological know-how and info to obtain a deep, granular knowledge of present-day and up coming-technology ability desires. Infuse a culture of inclusion throughout the corporation, so men and women from all amounts can lead to their complete prospective, supported by a sturdy sense of belonging and reason.

“Today, most companies are reinventing components of their firm,” included Ollagnier. “But to thrive in a company environment that is currently remaining redefined, they will need to adjust almost everything from their functioning types to new approaches of operating. These unparalleled instances get in touch with for an unprecedented reaction from European companies. That will demand a daring and visionary method to transformation that abandons greatest practice in order to arrive at a new performance frontier. It is a pivotal moment for a much better Europe.”

You can explore the report Accelerating Europe’s route to reinvention in Accenture Foresight, our new considered management application, which supplies a personalised feed of all our most up-to-date reviews, circumstance reports, weblogs, interactive data charts, podcasts and a lot more. Download the app at

About the exploration

Accenture’s “Accelerating Europe’s route to reinvention” report is dependent on survey responses from 2,000 small business leaders across Europe (1,450), the United States (300) and China (250), spanning 12 industries. The study was done from October 24, 2022, to November 30, 2022. The report also consists of company fiscal functionality and company strengths investigation of 2,854 companies globally, including 1,344 European businesses. Organization strengths and weaknesses ended up analyzed throughout 6 places that have demonstrated impression on lucrative advancement: Liquidity and expenditures Product sales and Buyers Talent Provide chain and functions Sustainability and Technology.

About Accenture

Accenture is a major world wide specialist products and services corporation that will help the world’s major businesses, governments and other businesses develop their digital main, improve their functions, accelerate income development and increase citizen services—creating tangible benefit at pace and scale. We are a talent and innovation-led business with 738,000 people serving purchasers in much more than 120 international locations. Technology is at the main of adjust today, and we are 1 of the world’s leaders in assisting drive that improve, with powerful ecosystem relationships. We mix our toughness in engineering with unmatched industry practical experience, useful know-how and world supply functionality. We are uniquely ready to produce tangible results since of our broad variety of services, options and belongings throughout Method & Consulting, Know-how, Operations, Field X and Accenture Music. These capabilities, alongside one another with our lifestyle of shared achievements and commitment to producing 360° benefit, empower us to enable our clients thrive and make trusted, lasting relationships. We measure our accomplishment by the 360° price we develop for our clientele, each individual other, our shareholders, partners and communities. Go to us at