November 29, 2022


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Foodstuff technology startup debuts drop-in sugar replacer

TEL AVIV, ISRAEL— Food engineering startup B.T. Sweet (Far better Than Sweet) Ltd. is launching Cambya, a plant-based mostly, one particular-to-one particular drop-in sugar replacer.

The Cambya sweetening system was designed to reduce sugar in a vast range of food and beverage purposes without compromising on flavor or other organoleptic attributes. It provides exceptional sweetening capability devoid of the want for masking agents and does not leave any lingering aftertastes, according to the firm.

The proprietary formulation is primarily based on soluble fibers, monk fruit and pick out botanicals and boasts a one particular-to-just one equivalent to sugar in human body and style. It also gives a wealthy resource of obviously derived beneficial fibers.

The spray-dried composition is the outcome of a three-12 months R&D campaign of mixing and matching distinct fibers, natural sweeteners and botanicals, mentioned Yoav Gaon, chief executive officer and business advancement supervisor at Israel-dependent B.T. Sweet. The group also explored various progress approaches to make certain higher solubility and blending capacity for sleek integration into products.

“By design, our unique sweetening program embodies all the houses of desk sugar in style and texture, but really consists of zero added sucrose or synthetic additives, and provides improved-for-you attributes,” Mr. Gaon mentioned. “Our aim is to bridge the hole concerning consumers’ desire for indulgence and the drive to curb sugar consumption. This resolution also helps foodstuff and beverage makers reformulate their products and solutions, clean up labels, and take out unwanted ‘high sugar’ warnings presently mandated in a lot of nations around the world.”

The enterprise lab-examined Cambya in confectionery purposes, including ice product and pudding with encouraging outcomes, and several models now are line-screening the formulation, he added.

Cambya runs on a plug-and-enjoy enterprise model, assisting founded food organizations reformulate their client packaged products models to greater wellness beliefs. The enterprise also serves new gamers and startups producing novel foodstuff improvements. The design presents producers overall flexibility to absolutely change to the sweetening method or stability it with typical sugar or other sweeteners, according to wanted degrees.

“We have a functioning proof-of-strategy that confirms applicability in dry, damp-incredibly hot and cold apps,” Mr. Gaon reported. “This appreciably shortens lab-and-line meals demo time and fees. Cambya offers a ‘one-suits-all’ alternative, just like sugar.”