Really don’t be concerned to improve technology

For numerous tiny business enterprise entrepreneurs like me, the previous two many years have been entire of hurdles — from navigating the COVID-19 pandemic to reduce need for the products and services we do the job so tricky to sell.

And to insert to the monetary hardship, a person calendar year back my company virtually missing all the things.

On Dec.12, 2020, the North Place-centered bakery and headquarters of my pretzel company burned down in a fireplace. Martin’s Handmade Pretzels has been in my relatives for 4 generations, and when I woke up to see flames encompassing the constructing, I feared for what this would mean for our potential.

I am proud to say that just one particular year afterwards, my pretzel enterprise is not only back, but thriving. We carry on to offer pretzels nationwide and across New York — from farmer’s markets in Syracuse, Watertown, and Aged Forge to New York Metropolis Greenmarkets. We also lately reopened our new bakery — in Moira, northern Franklin County — to the general public.

There are two explanations why my small enterprise was able to rebound while numerous other individuals close to me have not been as fortunate: the assistance of my local community and my willingness to embrace innovative technology.

Initially and foremost, for smaller firms like mine, a base of faithful prospects is critical. Considering the fact that we do not have the sources of larger firms, we largely rely on word of mouth and social media to draw in new prospects. We are also fortunate to have trustworthy clients who have been ingesting Martin’s Handmade Pretzels for many years and are extremely supportive.